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The Capture Page, Or 'Squeeze Page', Is Possibly Your Most
Powerful Tool When It Comes To List Building.
You can use this page on your website to perform one singular function : to get people to sign up for your contact list. When you approach this the right way, this page can add many new contacts to your list.
Most businesses who use squeeze pages fail to create them the right way, and never increase their opt-in rate. Keeping your squeeze page simple is the key to making it effective. Never throw too many different messages at your readers. If they become confused, they won't choose to be on your list. As a rule, people try to avoid making any decisions.
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Squeeze Pages : What Are They, And What Can They Do For List Building?
by Brent Stangel
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This is why you need to make the whole process as simple as can be.
Give them two options. They can opt-in, or they can simply leave.
While this might sound extreme, this is the most effective way to approach your squeeze page.
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Quick examples of three different kinds of squeeze pages
During the design process, you should also remember to make your squeeze page brief.
You'll attract better results with an uncomplicated design. You should not force your visitors to scroll in order to reach your opt-in section of the page. This is something that should make itself more obvious. An effective design will keep all of the vital information at the top of your page, making it unnecessary for your readers to scroll to find anything.
You may also wish to incorporate bullet points that delineate the things that you are offering to your visitors. Don't forget that visitors will usually be suspicious of any kind of marketing, and will want to receive obvious benefits from anything that they sign up for. Make these benefits clear to them immediately.
Using bullet points is generally effective, as they give the reader's eye an obvious path to follow.
They are simple to read through quickly.
They're attractive when they are constructed correctly.
Don't give your visitors any other options.
They'll have to read your page.
After they willingly opt into this list, you should redirect them to other sections of your site which provides additional details about what your business has to offer them. You won't be turning them in a different direction after you obtain their contact information, but this squeeze page guarantees that you'll get vital information from active potential customers.
Using these methods will achieve better results than simply adding a form in an inconspicuous section of your site. Visitors may not notice a form in a sidebar, or will choose to ignore it. If you present this opt-in list as an integral part of the site, it is far more likely that they will opt-in. Don't be afraid of turning visitors away, either. Anyone who refuses to opt-in for further information about your company are very unlikely candidates to actually make any purchases anyhow.
Odds are that only 2% of all visitors to your website will every buy anything from you, and that most visitors will never return. By utilizing your squeeze page to obtain contact information of potential customers, you're able to advertise your products or service to them later on. You will obtain the optimal value of every visitor to your website. The key to earning a profit on the internet is getting the most out of every opportunity.
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