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Your customers who join the opt-in list are agreeing to receive emails from you. In essence, they are asking you to send them emails about your company.  Opt-in lists can also help you avoid the spammer label.

What do you need to do to grow your opt-in list?   You do what marketers have always done,
Not Only Should The Information Be Unique, But It Should Also Include Something That Your Clients Can Use Right Away.

One popular and successful tactic is to offer a mini-course spread out over several emails.  A typical mini-ecourse will be comprised of 5 - 7 lessons, with each new lesson being sent out on successive days.  Each daily email should go over one facet of your topic.  This can be tricky, because you want to provide your customers with useful information, but you don't want to provide so much that they feel there's no reason to go back.  You need to offer just enough to tempt them into buying your product.

An opt-in email list is a necessity for anyone who is or wants to be a professional internet marketer, and if you don't have your list, then you need to start compiling it right away.  A long list of people who are genuinely interested in your product is a true cash cow.  This method is so successful, that many internet marketers have been able to generate upwards of six figure incomes in just 24 hours, and you can get in the act as well. 

But you've got to start at the beginning so go grow that list!
Choose from over 135 HTML templates, paste in your own HTML or use the built-in message editor.

Founded in 1998, we create email marketing software to help small businesses automate email follow up and email newsletter delivery.

Our growing team shares a wealth of experience and knowledge about permission-based email marketing with the over 75,000 current clients we work with daily.

More Information
Top 2 Email Autoresponders:
AWeber
$19.00 USD per month
What Is Opt-In Email?  Do You Need It To Be Successful With Your Website?
by Brent Stangel
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The Opt-In Email Marketing List

Sometimes referred to by marketers as just "the list", is a registry of
names and email addresses of prior customers or people
who may have requested information about a product or service.

A Well-Managed Opt-In List Can Be A Money-Making Machine!

One way to grow your opt-in list is to ask visitors to your site to sign up for emails from your company.  A typical request for visitor information will ask for a name and email address, though you can also include a line for shipping address or phone
number if that information will be helpful to you as well.  Most people
are happy to share their name and email address, but are hesitant
about sharing much beyond that due to the growing risk from
identity theft, so only ask for additional information if you feel
you really need it.
After All, The Best Things In Life Are Free!

A small treasure is not something that will require any outlay of money on your part.
Many marketers have found that offering a free report about a particular topic, loaded with important information, is a big draw.

Since your goal is to sell your website, the report should cover whatever your website is offering.  Let's say your website is about pet grooming; you could offer a report about the best ways to trim your pet's nails at home.  Just be sure that whatever treasure you offer, the information is of great worth and use to your visitors.  If your visitors can find the same information at other sites without having to give up their name and email address, then they won't sign up for yours.
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The Most Important Tool To Build Your Opt-In Email List Is An Autoresponder ~ In Fact You Can't Build A List Without One!

An autoresponder will help you build your list on "auto-pilot" working for you around the clock, signing up new subscribers, mailing out scheduled deliveries, and much more.

Below are the top two autoresponders available today.  There are others out there but Aweber and TrafficWave are the "big guns" and for good reason.  If you are serious about Internet Marketing you won't get very far without a good autoresponder.  At around $20 USD per month they are really dirt cheap when you consider the powerful benefits and Money-Making potential they provide.
TrafficWave
$17.95 USD per month
While other companies charge you more
as your lists grow, TrafficWave.net is
always a low monthly subscripton of
just $17.95 per month.

That's less than sixty cents a day for
powerful email marketing tools.

You can easily increase sales and dramatically reduce your marketing
costs with TrafficWave.net's
Email Marketing tools. 

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"The Money Is In The List"

AWeber proves it to thousands of businesses every day.

Learn how email marketing software
can get you more sales, too.

you offer a temptation! Don't panic, this isn't going to be anything immoral or distasteful.  Just offer a simple deal - to exchange a small treasure for their contact information.
TrafficWave Autoresponders
Aweber autoresponders
C
Aweber Autoresponders
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